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The Glamour And Drama Of Divalicious

The Glamour And Drama Of Divalicious











Photos by: DHRUV SHAH

In its fourth season, Divalicious roped in over 30 designers from international and local markets to showcase their collection on 13th and 14th May, 2018. A glamorous preview was hosted at the Vila Rosa Kempsinki a day prior where models, including actress-turned-entrepreneur Gauahar Khan of Gauahargeous, sashayed the ramp.

The Indian High Commissioner, Hon Suchitra Durai who attended the event commented on the fourth edition of the exhibition and the organisers, Vanitaa Bhatia and the local promoter, Shilpa Patel. “This is a show which is well recognised in Nairobi as it showcases Indian fabrics and designers at its best. Of course, with other designers in other parts of the world.”

Duracoat, the title sponsor –Kamlesh Shah, stated, “We, at Basco Paints are proud to be associated with this event. Colours and fashion go together, connecting individuals and world at large.”

“We really appreciate the kind of cultural activities taking place in Nairobi,” stated the Hindu Council of Kenya’s Kamal Gupta.

The guests thereafter feasted their eyes on some of the stunning displays by clothing, foot and jewellery designers. Ethnic traditional and contemporary, Indo-Western and ready-to-wear outfits made for the preview of the exhibition.

“This has been the biggest one so far. We have crossed over 50 participants – we have about 35% of exhibitors who are locals. We had given the locals subsidised rates to encourage them to be a part of Divalicious. That has also helped us add diversity to the event,” stated Bhatia.

However, the exhibition that was abuzz with activity on 13th May was shut down the next day. Several stories including that of a tax raid forcing the shut down circulated on social media. After matters were resolved, the exhibition took place on 16th May, at Concord Hotel. Commenting on the controversy, Vanitaa said, “We had someone complaining that we affect local business and we should be stopped. They have used unethical means to trap us. We faced it (head on), cleared the obstacles and re-conducted the exhibition to prove we are ethical and came with clean intentions. Thank you so much to the government authorities who supported us and the Indian High Commission who stood by us.”

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