BY CORRESPONDENT
On 29th November, the Marketing Society of Kenya (MSK) hosted its highly anticipated 2024 Annual Awards Gala at Movenpick Hotel.
The event, attended by over 500 industry leaders and professionals, celebrated excellence in marketing under the theme “Exploring New Frontiers.”
Outstanding campaigns and individuals were recognised across 30 award categories, including five Warriors Awards, three Chairperson’s Awards and 22 Campaign Awards.
The honourees were celebrated for their innovative strategies that redefined the marketing landscape and set new industry standards.
The chief guest was BSD Group Founder and CEO Eva Muraya, who lauded the sector’s critical contribution to Kenya’s economic and social development.
Chief Judge, Chris Diaz, CBS, praised the exceptional quality of this year’s submissions, highlighting their transformative impact on businesses and communities.
Chair of the Marketing and Gala Committee Joel Chacha stated, “Congratulations to all the winners for their outstanding achievements. Your work has set new benchmarks in the industry and we are proud to celebrate your success. I also want to sincerely thank our sponsors, the committee, and the secretariat for their incredible dedication and hard work in making this event a success.”
MSK Chairperson Zuhura Odhiambo, underscored the Society’s dedication to nurturing the next generation of marketers and welcomed the marketing students in attendance, noting, “The future of our industry lies in your hands. Your creativity and passion will shape the marketing landscape for years to come.”
The theme highlighted the need for innovation, sustainability and purpose-driven marketing in an ever-changing business environment, with MSK reaffirming its commitment to empowering marketers with the skills and knowledge needed to thrive in this dynamic landscape.
East African Breweries PLC took home Company of the Year Award.
I&M Bank Limited won Data & Insight Driven Marketing Campaign of the Year, Digital Campaign of the Year and Influencer Marketing Campaign of the Year; The Rising Star of the Year Award 1st and 2nd Runners Up; and Marketer of the Year.
In the Media Innovation – Agency Only category, Creative Edge Limited emerged 1st Runners Up. Avenue Healthcare won in the Best Business to Business (B2B) Marketing Strategy category while the Brand Communication Campaign of the Year went to Jubilee Health Insurance.