PHOTO BY SAM
The glitz and glamour of the International Indian Film Academy (IIFA) Awards took centre stage recently at Abu Dhabi’s stunning Yas Island, and The Asian Weekly team was right there to capture every moment. Comprising dedicated journalists and passionate storytellers, our team faced gruelling work hours with unwavering determination, ensuring extensive coverage that went beyond the surface of this star-studded event. Through tireless effort and collaboration, we secured insightful interviews and delivered compelling stories that highlighted not just the stars, but also the rich cultural tapestry of the Indian film industry. In a world where teamwork truly makes the dream work, our collective commitment and enthusiasm shone bright, bringing our readers an unforgettable glimpse into the magic of the IIFA Awards. Join us as we reflect on our journey and the stories that emerged from this remarkable celebration of cinema.
Nisha Hirani
Aside from the star-studded performances and stars descending from both mainstream Indian cinema and the south Indian cinema, the IIFA experience showcased the magic of Indian Cinema. The green carpet was exciting, as it gave a real sense of the grandeur of the event.
Shah Rukh Khan’s Green Carpet appearance was the highlight for me. His down-to-earth attitude made the entire experience feel surreal. The way he captivated the audience was mesmerizing, reinforcing why he is the King of Bollywood.
Another memorable moment was running into Ebraheem Al Samadi from Dubai Bling. Known for his sharp style and business acumen, he was just as charming in person. It was fascinating to see a reality TV star at an event dominated by film personalities, which added a unique flair to the night. The blend of Indian cinema and international figures made the IIFA Awards an unforgettable celebration of talent and entertainment. Truly, a night to remember!
Mahak Dagar
What a weekend that was, where to begin? My brain is still catching up with the work my body has done; the fact that I interacted with so many stars is yet to sink in. Being in the press pen was a strictly business affair, standing for hours on end and fighting against numerous other journalists doing their job for our bites was a learning experience I will not be forgetting any time soon. The standout for me this weekend (and something the team is never going to let me live it down!) were my interactions with Heeramandi’s Taha Shah Badussha on all three days of IIFA Awards. Knees shaking, cotton-wool-in-mouth mumbling and beet-red blushing, I may have only just barely walked the line between fangirl and professional. Thank you to Nisha and the entire team for placing your trust in me for my first ever IIFA assignment!
Kamal Kaur
Covering the IIFAs has always been a privilege that I don’t take for granted. While it all looks glamorous and enviable when others see it, I know how much hard work goes into it all. Standing for hours on end to watch the stars sweep across the green Carpet to requesting them to give a moment for a flash interview, it’s all very fulfilling when you get feedback as a team on a job well done. Not being starstruck is something I strongly pride myself in, but I’m afraid I might have lost it seeing Shah Rukh Khan, Kusha Kapila, and Safa from Dubai Bling. The South Indian film fraternity had a huge impact on me, as did Rakeysh Om Prakash Mehra’s masterclass. The heart did beat a little bit faster than usual when I saw Rekha. Lots of new stars who have held their own also wowed on the Green Carpet. As always, it was a fantastic experience, and I remain grateful to The Asian Weekly for deeming me fit to deliver in print and digitally.
Dhruv Shah
Attending the IIFA 2024 weekend full of events was an unforgettable experience.
Watching Shah Rukh Khan, Vicky Kaushal, and Karan Johar host the IIFA Awards live was an absolute treat! Their chemistry and humour lit up the stage.
Rekha’s 22-minute performance was a speechless moment, leaving everyone in awe.
The highlight was Shah Rukh Khan waving back at the crowd, creating a wave of excitement. The live performances, the glitz, and the glamour made it an evening to remember. Dancing to the tunes and celebrating the best of Indian cinema with such amazing hosts was truly magical!
IIFA Rocks was electrifying, with live performances that had everyone dancing to the tunes of Honey Singh and Shankar-Ehsaan-Loy. The energy was palpable as we celebrated the best of Indian cinema. Dancing along with the crowd, I felt truly immersed in the magic of the IIFA 2024