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Ronaldinho Visits Kenya As Part Of Betika Ambassadorial Role

Ronaldinho Visits Kenya As Part Of Betika Ambassadorial Role

 

 

 

 

 

 

 

 

BY HUSSEIN JIVA

 World renowned and acclaimed Brazilian football star, Ronaldinho Gaucho, was in Kenya on 9th November, as part of a three-day visit, in his new role as Betika’s African ambassador.

Under the campaign, Believe In Yourself, the betting firm and its ambassador seek to champion the message that with continuous hard work and self-belief in one’s capabilities, successes and dreams can be realised.

“We selected Ronaldinho as our ambassador because we identify with his story, one of success beyond adversity. Hailing from a humble background and achieving what he has, it is a story we would like to share which will inspire many young talents in pursuing their dreams,” said one of the Directors at Betika, Chris Mwirigi, during a press briefing.

Through his translator, Ronaldinho conveyed his elation at both, being in the county and having the opportunity to share his experiences with Kenya.

Speaking to The Asian Weekly, the 2002 FIFA World Cup winner said, “I come from humble beginnings and had to work hard to get to where I am. I am living proof that dreams do come true. If you keep working hard, fight for the dream and carry on doing so with great work ethic, you can achieve it.”

Kenya’s betting industry is estimated to have a gross revenue of Kshs 100 billion annually and there continues to be concerns over the negative societal impact that associates itself with the lucrative market, including wastage of funds and gambling addictions. Addressing this, Mwirigi said, “Kenya’s betting continues to grow… While it is lucrative, we need a framework in place to ensure betting is not abused. If done responsibly, betting can be for entertainment
purposes.”

While in the country, the 2005 Ballon d’Or winner also attended a grassroots football clinic and exhibition games in Kisumu, before returning to the Kenyan capital as a spectator for the Super 8 Champions League final at Camp Toyoyo grounds. Finally, he briefly swapped the sidelines for the field in an exhibition game between Kenyan legends and 2009 Kenyan Premier League champions, Sofapaka.

 

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